Solutions · Our Clients Are Winning
AI SEO Services That Keep You Visible and Recommended
Online search keeps changing. Today's customers don't just see a list of links when they search; they get instant answers and business recommendations from AI tools like Gemini, ChatGPT, Perplexity and even Google's AI overviews.
At Hookhaus, our AI SEO services help you stay visible where it counts. We make sure your business shows up, gets mentioned and earns trust when AI answer engines pull information and make recommendations.
The result? More opportunities for new leads, calls and conversions, even as search keeps evolving.
Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!
Our AEO Approach
Increase Visibility With Answer Engine Optimization (AEO) Services
At Hookhaus, we turn evolving search formats into growth engines. Our Answer Engine Optimization (AEO) strategies help you get cited, referenced, and recommended by the engines, answering user questions directly. Don't lose visibility. Evolve it.
Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!
SEO For Claude
Position Your Brand Where People Now Look for Answers
Every day, millions of users rely on Claude and other AI assistants for recommendations, advice, and product research. But unlike traditional search engines, Claude doesn't “rank” pages. It recommends trustworthy, authoritative sources based on your brand's real-world digital footprint.
So, how do you make sure your brand is the one it mentions?
At Hookhaus, we help businesses earn those recommendations by strengthening the signals Claude and similar AI models rely on: authority, credibility, fresh information, and a digital footprint the model can actually trust.
SEO For Perplexity
Become the Brand Perplexity Recommends Your New Customers
Perplexity is one of the fastest-growing AI search assistants, combining conversational queries with trusted web results to give users clear, direct answers. Getting your business mentioned by Perplexity means your brand becomes part of the answers people rely on when they skip Google altogether.
You nor any of your competitors can buy your way into Perplexity's recommendations. You earn it by building a reputation that signals trust, authority, and real value.
At Hookhaus, we help you do exactly that. Our strategies boost your authority, strengthen your reviews, and get your business cited in the answers people actually read.
Our AI SEO Approach
SEO is not dead. The click is no longer the whole game.
People still search Google. A growing share get the answer from an Overview, ChatGPT, Gemini, or Perplexity and never open your site. AI SEO is two jobs: use tools to do classic SEO better, and shape pages so those engines can trust and cite you. Local “near me” work still lives on rankings, maps, and ads.
The glossary
SEO, AEO, GEO, AIO.
| Type | Focus | Tactics | What we count |
|---|---|---|---|
| SEO | Rank in Google and Bing | Technical health, on-page, local pages, links, Core Web Vitals | Rankings, organic sessions, inquiries |
| AEO | Be the answer the engine extracts | Question headings, 40–60 word answer blocks, FAQ and HowTo schema | Citations in AI answers, snippet win rate |
| GEO | Get named inside generated summaries | Topic hubs, evidence tables, primary sources, entity clarity | Inclusion rate, brand mentions in AI replies |
| AIO | Use AI to do the work faster, with a human on the send button | Briefs, drafts, QA, metadata, never unreviewed publish | Time to publish, coverage, error rate |
A to Z
Every piece of the AI search job, named.
Same skeleton the big shops use for case studies: a label, a claim, a short story, a next click. Ours are topics, not invented clients.
A · AEO
Be the answer, not just a blue link.
AEO is structuring pages so ChatGPT, Google AI Overviews, Perplexity, Gemini, and voice assistants can pull a clean, citable answer from you.
Read AEOA · Engines
What Is an AI Answer Engine? How AI Search Engines Differ from Traditional Search
Want to know how your business can stay competitive across AI platforms and Google’s AI Mode/Overviews? Talk to Hookhaus today and discover how we turn AI disruption into SEO opportunity.
Read EnginesC · Content
Pages a model can trust, parse, and quote.
Clear headings, current facts, named authors, and structure. Thin keyword paste gets skipped even if you still rank.
Read ContentC · ChatGPT
Get named when someone asks ChatGPT who to hire.
ChatGPT with browsing pulls live sources. Clear, current, cited pages and a brand that exists off your own site give it something to recommend.
Read ChatGPTG · Gemini
Show up in Google’s own AI answers.
Gemini and AI Mode sit on Google’s understanding of the web. E-E-A-T, structured pages, and current facts are how you get chosen, not a backroom deal.
Read GeminiG · GEO
Be the source the model cites when it writes.
GEO is getting included inside generated answers on ChatGPT, Google’s generative search, and Perplexity, not only ranking a URL.
Read GEOL · LLM SEO
Optimize for the models, not only the SERP.
LLM SEO is getting surfaced, summarized, or referenced by large language models, ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
Read LLM SEOO · AI Overviews
Earn a citation in the summary above the links.
AI Overviews (once SGE) summarize trusted sites before the click. We improve eligibility. We do not sell a switch that forces Google to pick you.
Read AI OverviewsP · Perplexity
Win the engine that shows its sources.
Perplexity calls itself an answer engine. It cites. If your page is clear, dated, and factual, you have a shot at the footnote and the click.
Read Perplexity
What a modern AI SEO plan includes
01
Expert pages, not filler
Original detail on the jobs you sell. Thin regurgitated posts get skipped.
02
Structure the machine can read
Headings, lists, tables, schema. If a model cannot parse it, it will not quote it.
03
Topic authority
A hub plus supporting pages. Scattered blogs do not look like expertise.
04
E-E-A-T you can point at
Bios, reviews, certifications, consistent NAP. Models avoid unnamed mush.
05
Facts that are still true
Dates and numbers get refreshed. Stale 2023 stats fall out of answers.
06
Classic SEO underneath
Speed, crawl, local pages, links. AI SEO is a layer, not a replacement.
What you actually get
- Keyword split: still classic Google vs likely to trigger AI answers
- Answer-first rewrites and FAQ blocks (40–60 words, then depth)
- Schema that matches the page, FAQ, HowTo, Article, Organization
- Topic hub for the work you sell in Ottawa and across Canada
- A frozen prompt set checked on ChatGPT, Gemini, Perplexity, Overviews
- Month-to-month. You own the site, Search Console, and the copy.
Who this is for
Canadian service and B2B shops whose buyer now asks a chatbot or reads the Overview before they call. If the leak is really follow-up or a dead homepage, we start there instead.
Often paired with SEO & Local Visibility and Websites & Landing Pages. AI SEO on a slow, empty site is theatre.
Our Clients Are Winning
Want to know if AI search is even naming you?
We can run a short prompt set on ChatGPT, Gemini, and Google before anyone talks retainer. If you are already the answer, we will say so.