Blog · AI SEO
Traditional Search Engines Rank Websites. LLMs Rank Brands
For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional [...]
Hookhaus · May 25, 2026
The old scoreboard
For twenty years the job was: rank this URL. Titles, links, speed, a page for the keyword. That work is not dead. Local “near me” still lives there.
The new one
A model writing an answer has a short list. Three to five names, sometimes a citation. It is pulling from what it has seen: your site, reviews, directories, press, forums. A thin page with no entity is a bad source.
What to do
Keep the SEO foundation. Add answer-shaped pages, real NAP, reviews, and a few mentions that are not you talking about you. Then check a frozen prompt set twice a month. Screenshots from one lucky Tuesday are not a report.