Blog · Paid media
We are now offering ChatGPT Ads management services.
The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, [...]
Hookhaus · May 28, 2026
What shipped
OpenAI is selling ads inside ChatGPT. The account structure copies the homework: campaigns, ad groups, ads, products, conversion tracking, bidding. A Google Ads manager can find the buttons.
That does not mean the buyer is the same. People in ChatGPT are often mid-question, not mid-search for a plumber. The click, if you get one, is a different mood.
What we will actually do with it
If your customer already asks ChatGPT who to hire, a test budget can make sense. Spend stays in your account. We will not dump the whole media plan into a new surface because it is new.
Tracking first. A landing page that can close second. Then a small campaign. If it cannot beat Search or Meta on cost per real inquiry, it gets paused.
What this is not
It is not a replacement for Google Ads. It is not organic ChatGPT SEO. Paying for a slot and earning a citation are different jobs. We keep them on different lines of the invoice.