AI SEO A to Z · G · GEO
Be the source the model cites when it writes.
The summary exists. Your brand is not in it.
GEO is getting included inside generated answers on ChatGPT, Google’s generative search, and Perplexity, not only ranking a URL.
What GEO is
Generative Engine Optimization makes your content the raw material an AI uses when it composes an answer. SEO still cares about the click. GEO cares about the mention, the citation, and the recommendation inside the chat.
Why it is not optional
If people get the answer in the box, traffic from that query will shrink. Being the named source is how you still show up. Early, specific pages beat late, generic blogs.
The work
High-authority pages that answer the question, with original or well-cited facts. Schema and architecture a crawler can use. Mentions and links that are not fake. Then we watch target prompts and refresh what went stale.
Three to six months is a honest first window for signs of inclusion. Not a 30-day miracle.
What you actually get
- Topic hub plus supporting explainers
- Evidence tables and primary-source citations
- Schema and crawl cleanup
- Prompt monitoring and content refresh
The honest limit
We cannot buy a citation. We can make the page the obvious source, watch a prompt set, and keep classic SEO from rotting. Month to month. You own the accounts.
Talk about this topicQuestions
- How is GEO different from AEO?
- AEO is being extractable as the direct answer. GEO is being included as a source when the model writes a longer summary. We usually do both on the same pages.
- Can GEO sit on top of existing SEO?
- Yes. Same site, same accounts. GEO uses the technical and content work you already paid for, then adds citation-shaped pages and tracking.
Rest of the alphabet
- A · Answer Engine Optimization (AEO)You rank. The AI box still talks about someone else.
- A · What Is an AI Answer Engine? How AI Search Engines Differ from Traditional SearchWant to know how your business can stay competitive across AI platforms and Google’s AI Mode/Overviews? Talk to Hookhaus today and discover how we turn AI disruption into SEO opportunity.
- C · AI-Ready ContentThe blog ranks. Gemini quotes the competitor’s guide.
- C · SEO for ChatGPTChatGPT recommends three shops. You are not on the list.
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