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Why the franchise converts and you do not
It is rarely the logo. It is the slow page, the vague offer, and the lead that waited two days.
Hookhaus · December 19, 2025
They found you. Then they left.
Big brands look finished on a phone. Reviews, a clear next step, a form that alerts someone. A lot of small sites still apologize: stock photos, no price range, a mailto as the whole CTA.
The three leaks
Get found, look credible, follow up. If any one is broken, ads just make the leak louder. We start with whichever is actually emptying the calendar.