Blog · Paid media
Stop staring at ROAS. Count the whole spend.
Return on ad spend ignores the site, the follow-up, and the fee. Return on marketing spend is uglier and more honest.
Hookhaus · March 5, 2026
What ROAS hides
A 400% ROAS looks pretty until you add the landing page that bounced, the lead that sat until Thursday, and the retainer. Ads can “work” while the business still loses.
What we count instead
Media + our fee + the obvious tools, against inquiries that got a reply and work that closed. If you cannot see that, we fix tracking before we scale spend.