Blog · AI SEO
Gemini and ChatGPT: pick the job, not a winner
Google’s models sit on the index you already pay to rank in. ChatGPT sits in a chat window people open on purpose. Your plan should say which buyer uses which.
Hookhaus · December 4, 2025
If they still start in Google
Overviews and Gemini are the fight. Answer-first pages, schema, E-E-A-T. Classic SEO underneath.
If they start in a chat app
Citations, brand mentions, pages a crawler can quote. We check both. We do not write a war essay about who is “winning.”