Blog · AI SEO
The buy button in AI search will not replace the phone. Yet.
Google is wiring checkout into generated answers. For a lot of Ottawa service work, the next step is still a call, a quote, or a site visit.
Hookhaus · January 15, 2026
What is changing
AI answers are starting to include actions: reserve, buy, add to cart. Retail and simple products will feel it first.
What local services should do
Keep the booking path obvious on the site. Keep GBP accurate. Structured data that is true. Do not rebuild the company around a protocol that does not sell a roof replacement in one tap.