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The Best Tools to Check Domain Authority
Many SEO beginners often mistake domain authority (DA) as a Google made metric. It was actually created by MOZ [...]
Hookhaus · March 26, 2025
DA is not Google
Domain Authority was created by Moz. Google does not use it. It is a comparative score of link patterns. Useful for a quick read of a competitor set. Useless as a promise on a sales deck.
What to actually look at
Search Console, rankings for the jobs you sell, and whether the links pointing at you are real sites. A DA tool is a shortcut. It is not the work.